Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages.[1] This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines.[2]
Although search syndication falls under the umbrella of contextual advertising, they are not synonymous because contextual advertising also includes display ads while search syndication focuses on text ads sold on a pay per click basis.
- ^ Danny Sullivan (May 13, 2008). "More Than Half Of Yahoo's Paid Search Clicks Come From Partners". Search Enbgine Land. Retrieved September 30, 2015.
- ^ James Green (April 16, 2012). "Search Beyond Search Engines Can Yield Valuable Data For Advertisers". Marketing Land. Retrieved September 30, 2015.